Russia’s most popular Search Engine
Yandex is one of the largest internet companies in Europe, operating Russia’s most popular search engine. We provide user-centric products and services based on the latest innovations in information retrieval, machine learning and machine intelligence to a worldwide customer audience on all digital platforms and devices. Headquartered in Moscow, we have development and sales offices in 17 locations across nine countries.
began in the early 1990s – long before the company was founded. Yandex as a company appeared in 2000, three years after the launch of the web portal yandex.ru. At that point there were only 25 names on the new company’s payroll and all data Yandex processed could fit on a single server. Now Yandex has offices and representations in seven countries, employing more than 6,000 people. In our home market, Russia, our share of all search traffic is 57.6% (LiveInternet, Q1 2016). We also operate in Belarus, Kazakhstan, Turkey and Ukraine. More than 55.2 million people in Russia use our services on their desktop computers (TNS Web Index, 12-64 y. o., April 2016).
Most of our revenues are derived from contextual advertising, which delivers ads for products and services based on what web users are looking for. Our Yandex.Direct service was the first and is the largest system for the placement of text-based ads in Russia. In addition to serving advertisements on our own search results pages, we run ads on thousands of third-party websites that make up our Yandex Advertising Network.
Our company became profitable in 2002 and its revenues have been continually growing ever since. In May 2011 Yandex went public on the NASDAQ stock exchange, under the ticker YNDX.
Search engine today
Traditionally, the task of any search engine was to find information on the internet. But now that role has expanded. The internet can no longer be seen as separate from the reality surrounding us, and search engines now have to look for all kinds of things, not just online but all over the offline world as well. And they don’t just look for things and find them – they also give helpful suggestions in any real-life situation. Contemporary search understands the desires of every individual user, as well as the reality in which the user exists. That’s why it can give suitable suggestions for each person, individually – including what to read, where to go for a meal, what music to listen to, how to get home in the fastest possible way, where to book the cheapest flights, and much more.
Search always was and still remains Yandex’s core product, but now we have a broader understanding of its role: that of a universal aid, an assistant, a guide to everything that surrounds us. It’s about giving the right suggestion at the right place and time, help making a choice, and the possibility to get things done.