Search engine optimization is coming to the NFL.
The NFLPA is planning to unveil a new policy that will prohibit the league from using search engine optimization (SEO) on advertising contracts.
This new policy, expected to be introduced this summer, will prohibit teams from using any of the following: Advertisements with keywords or text that can be used to “detract” from a team’s performance, “create negative reviews” or “intimidate” fans.
The league is also expected to ban the use of keywords that are commonly used on the Internet, including Google, Facebook, YouTube, Twitter, Yahoo and Bing.
According to NFLPA executive director Troy Vincent, the league will also prohibit teams that do not comply with these rules from using the Google AdWords Platform or Google Play, the mobile apps of mobile search engines like Apple and Microsoft.
This is not the first time the NFL has prohibited its advertisers from using its own search engine in an attempt to combat piracy.
The commissioner’s office previously attempted to block the use and sale of search engine cookies in a 2016 ruling.
This latest ruling comes just days after the NFL signed a $1.1 billion contract with Adwords to deliver ad impressions to NFL teams.
It was announced on March 23, but it did not take effect until September.
The contract is set to be completed in May 2019.
In a statement to Bleacher Report, Vincent said that the NFLPA “is proud to be a leader in the industry to ensure that the integrity of our games is protected by the league and its players.
This initiative will help the NFL to provide a strong and effective platform for our advertisers and our fans.”
He said that it was a “great day” for the NFL, and added, “We look forward to working with our partners in the future to provide the best advertising experience possible for our fans, advertisers and players.”
NFL Commissioner Roger Goodell, who took over the league in 2017, also said in a statement that the league would work to make the “best possible experience for advertisers and their partners” when they search for ads.